This Here Web Ain't Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Actions?
by: Francisco Aloy
If you're a fan of Western movies I'm sure you've heard most of the title line before; just replace "Web" with "town." That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. Wind blown tumbleweeds and shades of the OK Corral as a backdrop!
Nevertheless, can mean spirited politics help you corral a little corner of the Web? Can you put up no trespassing signs on what you've deemed to call your own?
Most progressive Net businesses grab market share by their good business practices and excellent customer service. There's more than a few of those that come to mind. There are others - less enlightened - that use negative practices to maintain their market foothold.
Creative ways to slow down or stop your perceived competitors or opponents are many. They can take the form of misinformation, gossip, poisonous tips, setting up dummy email accounts to spread rumors, etc, etc
A few of them will work in the short term. Some will be more effective than others. Most will stain your personal and business name, when found out! All of them are foolhardy!
Yes, you can raise your hand to the sky and block the sun; yet and still, it's not an accurate description of what's happening. When the mighty Mississippi river wants to change course, how can it be stopped? When the Net wants to grow, expand and mutate, how are you going to tame it to your petty designs?
Entire countries have bent to the will of the Web! Here's an example: Long-standing phone monopolies in Central American countries used political pressure to stop their citizens from making Internet phone calls, to no avail! Though "special legislation" was passed, there was such a huge outcry from the rest of the Net, they relented! Let the Net be the Net, is the call of wisdom.
Historically speaking, the Web is an infant. It will continue to grow and expand, networking even the most remote outpost or village! Powerful and speedy microchips will give us the ability to reach out to other people and cultures. Language barriers will be eliminated with real-time, two way translation. Stone Age villages are going to join the modern world in one fantastic step!
The swift technological change and the accelerated rate of deployment promise a bumpy ride, to say the least! All we can do is grab the beast by the tail and hang on; uncertain as to where it leads and what it will look like!
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This Here Web Ain't Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Actions?
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