Seven Ways to Select a Book Topic That Sells
by: Judy Cullins
Since a book title is the number one "Essential Hot-Selling Point" for your book, it's a good idea to choose one that sells well.
1.Write what you are passionate about. Write about a topic that will still interest you in two years. Your book is an extension of you, your talks, and your profession. If you don't love your topic, you won't be successful. One common mistake authors make is to put attention on writing another book before there first one has been promoted.
2. Write down five topics that stir your passion. Ask your inner author which one should you pay attention to first. After choosing, gather and organize everything you already know and want to know about that topic. If you need more knowledge on a topic, research it. Read other authors' books in your field, check out related Web sites, and subscribe to newsletters. You become the expert as you write.
3. Write a book your audience needs or wants. People want their problems solved. Among fourteen other books, three on memory and a speed-reading manual I wrote 15 years ago have sold over 155,000 copies, and still sell today. Business books sell well. People need writing, reading, speaking, computing, communication, math, sales, marketing and Internet skills. Nonfiction self-help or how to titles sell best. When your nonfiction books sells well, you can finance your novel.
4. Research your target market. Who is your preferred audience? Who will read and buy your book? Who will pay the $15-$35 price tag? How many possible buyers are there? How does your book stack up to your competition? What is your unique selling proposition? What benefits does your book bring its readers? How many in your audience? The targeted book Chicken Soup for the Teenage Soul sold three million copies more in one year than the original Chicken Soup sold in three years. That tells you that a book with an angle is a good idea.
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Seven Ways to Select a Book Topic That Sells
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About The Author
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at www.bookcoaching.com and over 199 free articles. Email her at Judy@bookcoaching.com or Cullinsbks@aol.com. Phone: 619/466-0622 -- Orders: 866/200-9743
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